After a sleep deprived night, Oga notices he has a strange mark on his hand, revealed to be Zebel Spell, a symbol of the contract between him and Beelzebub. Hildegarde and Alaindelon explain that a Demon Lord's parent is a vessel for his power, and the mark will grow the more opponents Oga defeats. Wanting to get rid of the mark, Oga decides to give up fighting in the hopes it'll make the mark smaller. Meanwhile, another delinquent, Tatsuya Himekawa, hires some thugs to kidnap Hildegarde and Takayuki in order to get Oga's attention. Oga uses Alaindelon to sneak in and forgoes his promise to beat Tatsuya's henchmen. Tatsuya goads Oga into hitting a cermanic plate hidden under his shirt, but his punch is so powerful it knocks him out anyway. Tatsuya then tries using a stun rod, but Oga resists it and uses Beelzebub's power to beat him, which in turn makes his mark larger.

Beelzebub has been crying all night for the past three nights, which is causing Oga and the whole neighborhood to get very little sleep. Wanting to stop his night crying to avoid being chased out of their house, the Oga family attempt to play with Beelzebub all day in order to tire him out come nighttime. Despite managing to get him to sleep, Beelzebub still wakes up and cries in the middle of the night. After Oga spends the day dealing with a sleep deprived Tōhōshinki, Hilda brings a toy that calms Beelzebub down, but is even noisier than his crying.

The students of Ishiyama High settle in at St. Ishiyama, with all the significant characters being placed in the same classroom. Their new homeroom teacher, Sadohara, challenges Tojo to an arm wrestle to try to establish some authority over the class, failing miserably when Tojo accidentally slams him upside-down against the wall. He then picks a second target, Oga, who was sleeping in his seat, and wakes Oga in order to challenge him. Baby Beel is angry to have been woken and subsequently tantrums, shocking Oga and Sudohara.

The festival is underway, and Azusa is trying to run a Maid café. Furuicihi offers to help, and Azusa and her friends obey his commands blindly due to his reputation as 'The Strategist'. Furuichi persuades many of the Red Tails to dress up in Maid uniforms, claiming that this is a preliminary battle against a café that the 6 Holy Knights are running elsewhere. Hilda also gets involved, and remodels the café to be more formal. Some rowdy guests from Teimo High enter the cafe acting unruly, whom Hilda is quick to discipline.

Hilda recovers and apologizes for everything and being unable to help. Oga decides to become stronger in order to protect everyone and so seeks for Aoi's grandfather to train him. Oga's younger sister is revealed to be a member of the Red Tails. After seeing Kouta come out of the shrine Oga realises that Aoi Kuni is actually Aoi's cousin. Oga and Teima Shadow receives pointless training from Aoi's grandfather. Saotome and Tojo talk about the incident, however Tojo doesn't understand everything about demons and mistakes them for bears and Saotome's friends.