The staff of Maplin's Holiday Camp assembles for the new season to find a university professor as entertainments manager.

Jeffrey is implicated when Ted is spotted entering a chalet with a girl camper.

Mr. Partridge's drinking is getting worse, and Jeffrey's untimely decision to give him a pay rise doesn't help matters.

Fred's past comes back to haunt him, causing the staff - Peggy and Spike in particular - several difficulties.

Joe Maplin ordains that each Thursday should be Sunshine Smile Day, encouraging Ted to indulge in a money-making scheme.

Jeffrey's marital problems start to interfere with his work, and scandalous rumours are soon circulating around the camp.