Season 1 of Falling in love premiered on January 26, 2024.

Khlao, a poor farmer with a lot of debt falls in love with a young woman from a rich family named Thong Kwao but their relationship is not approved by Thong Kwao's parents because Khlao is poor.

Thong Kwao was sent to Bangkok by her parents, so Thong Kwao could get a man who really matched her parents' wishes. Khlao also has many women who want to get his love and this creates many misunderstandings that can separate the love between Khlao and Thong Kwao.