Episodes 12

1

Highlands Corporate Away Day

0%
February 1, 20241h 2m

Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

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2

Cheesecakes

0%
February 8, 202458m

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.

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3

Virtual Escape Rooms

0%
February 15, 202458m

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.

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4

Discount Buying

40%
February 22, 202459m

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.

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5

Formula E

50%
February 29, 202458m

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.

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6

Cereal

50%
March 7, 202458m

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

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7

Budapest Tourism

60%
March 14, 202458m

Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.

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Crew 0

Directed by: No director has been added.

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Guest Stars 0 Full Cast & Crew

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8

XBUS Advertising

40%
March 21, 202458m

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.

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9

TV Selling

70%
March 28, 202459m

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.

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10

Vegan Alternative to Cheese

60%
April 4, 202458m

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.

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11

Interviews

40%
April 11, 202458m

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.

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12

The Final & You’re Hired!

30%
Season Finale
April 18, 202458m

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.

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