Sophie Lloyd is a content producer based in London, England. She studied Media at Swansea University. She began working as a freelance television producer, director and editor in 2007. She briefly worked a Content Creative Director at Bartle Bogle Hegarty in 2015. She joined the creative company Mother in 2016 as Editorial Director, and became Lead Creative for Branded Entertainment in July 2018. In 2020, she was hired by Channel 4 to fill its newly created role of Branded Entertainment & Creative Leader.